Words that work

Copywriting

Effective copy jumps off the page – it soothes an itching wound or offers the final piece of persuasion needed to close the sale. Our writers work with you to create copy for your site that not only fulfils your requirements, but also enables you to reach your goals.

Press Advance copywriting services are focused on copywriting for SEO, copywriting for sales, and copywriting for the rest.

Copywriting for SEO

Professional writers are trained to create content for human consumption, and search engine robots tend not to fall into that category. But when being successful online depends on search engine traffic, appeasing robot readers can be just as imperative as pleasing their human counterparts.

Our Search Engine Optimization (SEO) copywriting services are designed to maximize search engine performance while maintaining readability. We develop content that is receptive to search engine indexing and receptive to existing or planned search engine marketing or optimization campaigns.

SEO copywriting balances:

  • Value and relevance.
  • Readability.
  • Structure and segmentation.
  • Descriptive headers and signposts.
  • Keyword density.
  • Consistency with complementary content.

Copywriting for sales

Copywriting for sales means delivering a refined sales message that closes new orders and builds customer confidence. It usually means getting to the point quickly, and avoiding distracters.

It’s in the strategy

When developing sales copy, our writers work with you to understand the existing sales strategy. If it's broken, our writers help you develop one that works. Is the audience sophisticated, requiring us to avoid the colloquial and opt for the eloquent and verbose? Or does the copy serve an audience demanding fast results, few details, and the freedom to skim?

Control emotion

Sales copy can change moods. Atop a sunny mountain of freedom and fresh air or languishing in the depths of a dark, lonely valley, effective sales strategy should consider emotion on the sales equation. Our writers do.

In the hosted services industry, providers can create an aura of invincibility (buy an unmanaged dedicated server) or frame the Internet as the hacker-riddled digital Wild West (buy a fully managed virtual private server instead). Whatever the sales strategy, the sales copy should reach its goals.

Copywriting for the rest

In addition to copywriting for sales and copywriting for SEO, we offer writing services for a variety of other business needs. These include:

  • Newsletters.
  • Case Studies.
  • White Papers.
  • Memorandums.
  • Speeches.
  • Advertising copy.
  • ...and much more!

Contact us to get started today.

 

Specialty Services

  • Brand positioning
  • Crisis communications
  • Usability indexing
  • Communication consulting
  • Media clippings service
  • Promotional videos